Thursday, June 14, 2007

Can You Build A Home Internet Business for Free


Lower your eCommerce Costs

Internet e-mails and Ezines are full of adverts offering free this free that, but come on think about it if everything is free how are you going to make money. Its simple you will not. The word free is a big come on, just to get you in the door, once inside you suddenly realise that is you want to earn money you will have to put in time, effort, and money, because these are the three legs of a stool which will provide a firm foundation on which you can build a home internet business.

Let’s look at the first item Money you need money for a business. You will need to purchase items to build a home internet business, for example you may need a website, yes some are free but they have major drawbacks either in the form of advertising or else you will find that you do not have access to the source code so you cannot change the descriptions and Metatags to improve search engine rankings. Having an affiliate site often means it is difficult to submit it to search engines and directories as they have little original content.

Now it is possible to run a business on a commission basis, so you do not purchase any stock but get paid by the seller when someone purchases via your site. This actually can work but will take time and effort because they two items which working together will create money.

The main problem that makes it hard to build a home internet business for free is that most people are not prepared to put in the effort. Effort means getting up early or working late if you a trying to build a second income with a fulltime job, but there are usually too many distractions. Do not make the mistake of treating it as a hobby, you need discipline to stick to the task in hand, part of the problem is your mindset because that word free keeps popping up and suddenly you release it not free because all of a sudden you have lost your free time.

Time, well that’s the first question people ask wanting to know with questions such as “how much time is needed to build a home internet business”, as you have seen from my three legged stool example of the foundation for a business, there can be no simple answer because it depends on the effort and money also available to build the business. One lesson that needs to be learnt is to give a new business time to develop, don’t jump from one business to the next, and spend six months to a year checking it out.

You will often here about diversification been recommended by internet gurus, this is all well an good in that you can try many thing, however there is always the danger that you will become an expert in none. If you want to run a number of home internet businesses use ones that can be worked together, if you have a business selling goods and service a marketing centre or tool would be able to complement.

Well now you can see how complex the situation can be, made worse by everyone offering something for nothing. The problem is you tend not to value something that costs you nothing. Take for example a situation where you are given free use of a website tool costing thousands of dollars and all you have to do is advertise the website and when someone responds a professional closer will close the deal and you will be sent money. Compare this with a similar site which you buy for $1000 and again a closer will do the deal for you and you will earn money, which one are you going to promote. The answer is the second one because it has cost you money and you want to get a return, so you are prepared to put your time and effort into marketing.

Most people on the internet want something for nothing and therefor end up getting nothing out of it and they have only themselves to blame when their business fails

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